March Editorial
Once upon a time I (miserably) worked for a big corporation where I
spent my day furiously typing emails to create the illusion that I was
very, very busy. I sought out every opportunity to complain about how
busy I was to avoid any additional assignments. As a slacker
subordinate looking for understanding and enlightenment, I found that
the only thing I had to look forward to in my day was lunchtime. I
began to recognize that food is really the lowest common denominator
for all living things. Food is something all of us need - it helps us
go on, when every fiber of our being is screaming for release from our
life of banality. Food doesn't fight back; it quietly looks up at you
and lets you make the first move. Food is even something you can talk
to your boss about when you have absolutely nothing else to say to him.
No matter if you're a criminal, a saint, a whore, or a hero - even if
you're all four, you need food. And you need a website for it. Aimed at
every echelon of food-lover - from the everyday cook to the hard-core
foodphile - LA Lunchbox presents everything from easy to navigate,
kitchen-tested recipes to menus that can save your marriage. Plus, the
Lunchbox has created Lunchbox Ratings --
our Lunchbox editors' restaurant reviews, side by side with the
MetaLunchbox: a calibrated and weighted restaurant rating system that
amalgamates reviews from other noteworthy publications into one
meta-rating. LA Lunchbox was created first and foremost as a paean to
cooking and eating -- two of our most unifying cultural pastimes.
Our belief is that culinary sophistication -- previously for the elite
only -- is now more accessible than ever. LA Lunchbox is edutainment
that you can eat: ingredient-driven recipes, unfussy menu creations,
and musings on the pleasures of real eating. With our restaurant
ratings, food reviews, and articles, our users won't just read about
food, they will experience it in an approachable way.
So please sign up for our weekly emails and stay tuned for much more.
-Ann Le
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